Well before the Keanussance, a group of friends came to the conclusion that Keanu Reeves was not being adequately appreciated by the world at-large. So in 2006, they declared that henceforth, the month of May would forever be:
Keanu Reeves Appreciation Month (KRAM)
Fast-forward more than a decade. Keanu now seems to get the public adulation that he deserves, yet that does not diminish the joy of celebrating him each May.
Why Keanu? I’m so glad you asked!
Please, come join us on this journey.
KRAM (hugs in Swedish)!